Our purpose

LookUp exists to give young people, the opportunity, platform, and agency to thrive in the digital world.

Our mission is the provide opportunities for youth to develop healthy relationships with technology and reverse the negative effects of living in a digital age by facilitating the discovery, development, and advancement of youth-led solutions.  

We’re listening, discovering and learning what works; funding and cultivating youth-led ideas; and, working together, amplifying their solutions around the world to help millions more find balance between their tech and real lives.

Youth agency is at the heart of our mission and programmatic DNA.  We don't tell youth what to do. We ask them. 

Our story


In 1997, when Susan Reynolds, a life-long educator and Co-Founder of LookUp.live, was the director of academic technology for an all-boys middle school, she witnessed the promise and peril of the internet and became deeply concerned about technology’s role in young lives.


After 22 impassioned-years working on digital wellbeing, mindfulness, and youth leadership, Susan came to an “aha” moment while waiting for a flight in Santa Barbara, CA. Nearly 100% of all solutions have been designed by adults. No one was asking the kids to come up with the solution. Now, we are.  

LookUp.live and LookUpChallenge.com are operated by LookUp Incubator, Inc. a registered nonprofit corporation
pending 501(c)3 tax-exempt status - under the Fiscal Sponsorship of the Concord Carlisle Community Chest. 

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